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Active telemarketing
It means active calls to customers, potential customers, and respondents. Targets of calls are very individual. The most common type is business and marketing telemarketing, which is a direct sale on the telephone, arrangement of business meetings, database validation, and market research. The aim of operators is to attract the attention, motivate and persuade the other side to cooperate or at least to analyse the conditions under which the other side is willing to respond positively, etc.
Examples:
- Direct sale of goods and service on the telephone
- Arrangement of business meetings by the telephone
- Marketing research
- Data validation
- Requisition of claims by the telephone
Passive telemarketing
It means service of clients’ customers calling because of offers, complaints, customer competition, service, business conditions, etc. Task of the call centre is to serve as many coming calls as possible in the highest quality.
Examples:
- Information lines
- Ordering of goods and service by the telephone
- Internet shopping support
- Helpdesk
- Competition support lines
Database Marketing
CCcentre company operates its own contact database for its clients and acts as a list broker monitoring contacts of a number of database administrators and thus handles millions of active contacts. During individual activities, a target group analysis is made and a key to database choice and division is recommended. CCcentre also acts as an administrator of central company databases.
Data processing, evaluation, and classification
Assortment, purifying, and processing of data, especially addresses, is often underestimated. Mistakes in internal databases of clients, duplicities, misprints, and chaotic division often cause ineffective contacts and consignments. Therefore CCcentre offers professional background for global program and administration service of data processing in various forms and languages.
Training
CCcentre offers its clients educational programs concerning knowledge and skills development of contact centre staff. CCcentre has been accredited for telemarketing by MŠMT.
Direct Mailing
We are ready to make global direct marketing projects. We cooperate with reliable suppliers of creative as well as tactical Direct Mailing processing and we provide complete delivery.
Active telemarketing combined with direct mailing is a highly effective tool to generate new clients and strengthen relations with current business partners.